Where have all the telemarketers gone?

Telemarketing has been the traditional sales strategy for years, but does it still work in today’s market?

The word ‘cold’ creates a negative atmosphere around the cold calling style of selling. Well-structured targeting, good data, and intelligent diallers mean that telemarketing as a whole is very much alive. With the responsibility of outbound prospecting, a Sales Development Rep (SDR) is simply a modern term for a telemarketer. Another term being used is ‘Sales Hunter’, and these people will have the responsibility for prospecting as well as closing sales.

Sales Development Rep

SDR is a title you will see in a lot of successful tech companies, because separating the sales and prospecting roles, is proven to deliver results. By splitting the role, a leaner job specification will make the recruitment process easier and widen the candidate pool. This allows focus on the right person to nurture prospects, and a separate person for developing and closing those sales.

This is where MarketMakers come in …

Through outsourcing the SDR function, you can focus efforts on closing contracts and know that your chosen business is fighting the prospecting battle for you. With a large talent pool and flexible terms, you do not have to face the same risk in terms of recruitment fees if the candidate is not delivering.

This flexibility allows you to ramp up activity in line with your business needs. Accessing a wider talent pool allows for additional projects or propositions as your business requires. The Hunter takes success into their own hands to deliver fantastic results providing they have the right structure, skills and motivation

A dedicated dialling team will become an extension of your business. Ongoing reviews and reporting will give you complete transparency over the activity, and ultimately deliver the Sales Qualified Leads (SQLs) that will lead to achieving your business objectives.

The need for outbound telemarketing has increased and the results show why. It is a personal and honest why to target your prospects and has a positive impact upon your business. Telemarketing increases awareness of your product, service and company branding.

If you would like to find out more, or speak to a member of the team; give us a call on 0845 468 0880 or send your details to info@marketmakers.co.uk and one of the team will be in touch.

 

Tags: B2B Marketing, B2B Telemarketing, Sales Development, Telemarketing