Evolution of the B2B salesperson
Adapting your sales tactics to fit the digitised sales funnel. The landscape of B2B selling has changed. Historically, a salesperson would be the first
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What Drives Us?
By Daisy Truman There is often a tendency to assume that B2B telemarketers such as ourselves are driven only by the revenue and sales that
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Why outsource?
By Steve Beard Telemarketing, B2B, Lead Generation – there is a lot of buzz surrounding the industry at the moment with numerous blogs detailing how
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Where have all the telemarketers gone?
Telemarketing has been the traditional sales strategy for years, but does it still work in today’s market? The word ‘cold’ creates a negative atmosphere around
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KPIs, remuneration & retention for B2B telemarketers
Telemarketing, Inside Sales, Business Development…. However you describe it, outbound calling is a key channel for many B2B marketers. MarketMakers have collaborated with GrowthIntel to
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Don’t Let Your Marketing Tactics Scare Your Prospects Away This Halloween!
Telemarketing can be a powerful tool in your lead generation strategy, but don’t let poor practice scare away your prospects. A successful telemarketing campaign can
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Exhibitions: The importance of measuring success
Exhibitions are an important, albeit expensive part of a company’s marketing budget. But in early stage prospecting when the competition is so high, exhibitions can
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The Take-over of “The Customer Experience”
The customer experience has fast become the most focused on area when analysing a brand, to the extent where in some cases, The Customer Experience
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B2B Buyer Personas and How they Enable Success
“85% of B2B Marketers don’t feel that they use personas effectively” The B2B buying cycle has changed over the past three years or so. It now
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10 Reasons to Love Telemarketing
We should love telemarketing as it’s still one of the most reliable marketing channels! 1. Best for time critical campaigns – speak to your
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