Remarketing – Don’t Miss Out!

Remarketing is not a new area of technology but many organisations are still not using it. For many reasons, whether it be budget, prioritised attention or simply a lack of knowledge.

For those of you who don’t know, here’s a really simple summary. Remarketing tools track the visitors to your web page and after leaving your page, place your ad where the visitors can see it, encouraging them to view your website again.

A well-known example of this is when you are on a clothes website, browsing through the shoe section, after adding the shoes to your basket, you end up being distracted and leave the website. Later on when you are back on the internet, a conveniently placed advert forthe very same shoes appears at the side of your homepage. End result: you’ve bought them.

This method should not only be used for B2C marketing, B2B campaigns can still benefit massively from it and it could be the deciding factor when a consumer picks a business they would like to use.

Expand Exposure

The world is full of fierce competition and sometimes only one thing can help you stand out from the rest: Brand Awareness. The more available you are and the more you are seen, the more likely you are to be invested in.

Don’t be Forgotten

It is not unnatural for people to be distracted, in fact it is very common. Remarketing can help you convert those distractions back into leads, queries and ultimately: sales.

Increase your ROI

Remarketing is all about converting interested prospects into paying customers.  It pushes your sales by making you the most remembered, most talked about and most used brand. This is such a simple method that can help your business to grow.

Tags: B2B Lead Generation, Marketing, Remarketing, ROI