MarketMakers are shortlisted in the Learning Awards
This week we were very excited to learn that we have been shortlisted for ‘Staff Development Programme of the Year’ in the Learning Awards. This
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How to Deliver Your USP on the Phone
The telephone is still an essential tool in any sales and lead generation campaign, despite the rise of digital. Without it we can’t do our
Read MoreTips on rapport building from top performers in telemarketing
Anyone who has tried generating leads, appointment setting or direct sales through cold calling will know it’s an activity that requires determination and ongoing training
Read MoreIs your telemarketing campaign primed for success?
The simple truth is that as with all marketing campaigns, the success of your telemarketing is mostly down to you. Telemarketing is not a sit
Read MoreWhat is the Business/Corporate TPS?
The “CTPS” or “Corporate Telephone Preference Service” is the national business database for companies that do not wish to be contacted in a telesales/telemarketing capacity.
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Do I need a call recording system?
Once you have decided you are going to run a telemarketing campaign as part of your marketing plan, you’ll still have lots of decisions to
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How long should my telemarketing campaign run for?
If you’re considering running a telemarketing campaign for the first time or introducing a new product or service specific campaign to an existing telemarketing strategy,
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How important is training when it comes to a telemarketing campaign?
Whether you’re planning on running a telemarketing campaign for the first time or you’re ramping up the activity you are already doing, one of the
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Is my industry too niche for telemarketing?
We get asked this very common question all the time and the answer is generally no. To understand why this is the case we need
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What is the difference between telemarketing and telesales?
This is a commonly asked question and a logical one, although I suspect the answer will vary depending on who you talk to. Here at
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