What is Marketing Automation?
The new generation of marketing… Marketing automation (MA) is being referred to as the ‘new generation of marketing’. Put simply, it is the use of
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The advantages of telemarketing in modern digitally driven age
Telemarketing may fall under the ‘traditional’ marketing category now that digital is here to stay, but just because it is traditional does not mean it
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How to get the most from your CRM
The CRM has become the central data hub for many companies over the last decade or so and it is completely understandable as to why.
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10 Reasons to Love Telemarketing
We should love telemarketing as it’s still one of the most reliable marketing channels! 1. Best for time critical campaigns – speak to your
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What is Lead Scoring and how to Implement it
Why use lead scoring? As your business grows, so too will your requirement to manage sales leads. During the early days a spreadsheet and email
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How to maximise leads from an exhibition
An exhibition is not only an excellent lead generator, but also a great way to meet prospects and interact with your target demographic. For me,
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10 Questions to Identify the Right Telemarketing Agency for You
Choosing the right partner for any business activity can range from a long and tedious process of listening to pitches and promises; to meeting new
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How to get people to your Business Event
After you have sat down with a cup of coffee and thought of various ideas and mapped out story boards of how you envision your
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5 Steps to Accrue Accurate Marketing Data
We talk about data a lot here at MarketMakers. Mainly because it is critical to everything we do for ourselves and, of course, our clients.
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The Importance of Data Cleansing
Is your data holding you back? As marketers and sales professionals we amass a vast amount of data. We also analyse everything, from the ROI
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