MarketMakers are shortlisted for B2B Award

The shortlist for the B2B Marketing Awards 2012 has been revealed

So, after months of frantic preparations and much anticipation, it’s finally here: the B2B Marketing Awards 2012 shortlist is out. And it makes for interesting reading – whether your brand or agency is included or not.

As regards the brands on this year’s shortlist, the IT/Telecoms sector was – rather predictably – best represented, making up 40 per cent of the total shortlist, whilst business services, construction/property and professional services lagged behind with 11, eight and six per cent respectively. Once again, we can see that all sectors that make up B2B marketing, IT/Telecoms is clearly the most focused on marketing, and most progressive in terms of the tactics and strategies employed – the other sectors have much to learn from how the progress that the leaders are making.

As B2B marketers, we all understand what effective marketing machines IBM and Google are, therefore it’s no surprise that they have the joint highest number of campaigns shortlisted (five in total), a number that they share with fellow technology giant SAP.

So congratulations to all those brands and agencies who have been shortlisted, and commiserations to those who weren’t successful this year. Entries were up almost 20 per cent year-on-year, and consequently competition was hotter than ever. So much so that we’re almost certain going to have to extend the first round judging process to three days instead of two.

The final round of judging takes place in September, but as ever we won’t be announcing the winners until the end of November, at the Gala Dinner. It will be fascinating to see which brands, agencies and campaigns ultimately end up being winners.

Tags: Awards, B2B Marketing