Evolution of the B2B salesperson

Adapting your sales tactics to fit the digitised sales funnel.

 

The landscape of B2B selling has changed. Historically, a salesperson would be the first point of contact for advice and guidance on a particular pain point or product. The B2B buyer’s initial contact with sales would signal the start of a relationship and the beginning of the purchasing journey.

“67% of the buyer’s journey is completed digitally” – SiriusDecisions

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Tags: B2B, B2B Marketing, B2B sales, B2B Telemarketing, evolution, sales, whitepaper