MarketMakers hosts South East Contact Centre Forum networking event

Founded in September 2009, the South East Contact Centre Forum (SECCF) is a networking group for senior level contact centre staff from Berkshire, Buckinghamshire, Hampshire,

Planting a Seed and Nurturing a Lead

Do awards make you a more desirable company to work for?

In the current economic climate where cutbacks and redundancies are an ever-present threat within many organisations, news of recent accolades on your website, in the

Come in from the cold – are you still ‘cold’ calling?

People often tell me cold calling doesn’t work.  And I have to admit, in some ways, they’re right. That’s why it’s important to provide any

Lost Your Voice?

Lost your voice? For 2013 most marketers will have more of a focus on using Inbound Marketing for their B2B lead generation than ever before. 

How to get high quality B2B appointments

The backbone of any telemarketing campaign is quality appointments Good appointments are not difficult to achieve but are essential to the success of any project

Should You Be Using Telemarketing?

This is a question many companies are faced with in this very difficult financial climate we find ourselves in today. To answer this question, you

Using Telemarketing For Lead Generation and Nurturing

This week I have been looking into the latest results from the Lead Generation & Nurturing Benchmarking Report 2012. It has identified that the three

Add Telemarketing To Your Next Campaign and Watch Your ROI Soar.

When it comes to engaging in any marketing campaign, in the same way that ‘Activity’ can boost your results, ‘Inactivity’ can cost you. For example,

Overcoming Objections Leads to Lead Generation Success

We’ve probably all done it at some point in our lives.  We have all ignored, rejected and hung up telemarketing calls. This is so easy