What is Lead Generation?
Lead Generation is the ultimate goal of every B2B marketer but just what is it? Well according to Wikipedia it is defined as “In marketing, lead
Read More
Unscripted vs Scripted Telemarketing
“Should I run a scripted or unscripted campaign in my Telemarketing?” is a common question that we get at MarketMakers and it is a logical
Read More
Pre Telemarketing Campaign Brief
Prior to any telemarketing campaign putting together a succinct and targeted brief is essential to ensure that everyone is working towards the right outcome for
Read More
Dialling During the Summer Months
A common misconception is that dialling during the peak holiday seasons returns a lower than average number of appointments, in our experience this is often
Read More
B2B Telemarketing Myth Busting
B2B Telemarketing remains an essential component within many companies marketing strategies and why not, it offers a human element to your campaign that simply cannot
Read More
Why You Should Combine Telemarketing with Your Existing Marketing
The last 10 years has seen a drastic shift in attitude towards different marketing forms. With new channels such as SEO, PPC and Social Media
Read More5 Reasons to outsource your telemarketing and lead generation
I am often asked what the “real” differences are between a professional telemarketer and an in-house telemarketer. Over the years I have had this discussion
Read More
Marketing Automation: why high-tech still needs high-touch to succeed
Faced with static or shrinking budgets, B2B marketers are under pressure to achieve ever greater reach and results with their demand generation programmes. That means working smarter and leaner, which has
Read More
Establishing the right ‘voice’ for your company to maximise opportunities
What kind of relationship does your company have with its prospects? If it’s like many B2B organisations, your interactions are probably somewhat diverse. At one end, there’s the
Read More
MarketMakers present at Learning Live 2013
On September 11-12, the Learning and Performance Institute hosted a fantastic event in London. The Learning Live conference brought together forward-thinking industry leaders in learning
Read More