How to maximise leads from an exhibition
An exhibition is not only an excellent lead generator, but also a great way to meet prospects and interact with your target demographic. For me,
Read More
10 Questions to Identify the Right Telemarketing Agency for You
Choosing the right partner for any business activity can range from a long and tedious process of listening to pitches and promises; to meeting new
Read More
How to get people to your Business Event
After you have sat down with a cup of coffee and thought of various ideas and mapped out story boards of how you envision your
Read More
5 Steps to Accrue Accurate Marketing Data
We talk about data a lot here at MarketMakers. Mainly because it is critical to everything we do for ourselves and, of course, our clients.
Read More
The Importance of Data Cleansing
Is your data holding you back? As marketers and sales professionals we amass a vast amount of data. We also analyse everything, from the ROI
Read More
30 Questions for Qualifying a Lead
How to qualify a lead varies depending on the stage and level of interaction the lead is at. For example, if you are cold calling
Read More
B2B Customer Retention
We all put a lot of effort into building leads and converting them into sales, but how much time do we spend looking at the
Read More
The Marketing Landscape in 2015
Marketing is possibly one of the most diverse jobs to be in right now. At the most fundamental level, it breaks down into online and
Read More
How to still win business leads in December
December can be a painful time for B2B marketers because everybody’s focus shifts to the festive season. Business attention suddenly becomes internalised to ensure everything
Read More
How do I confirm what a qualified lead is?
What is a lead? We can all be given an identification of a person to get in contact with or an entity that has an
Read More