The Take-over of “The Customer Experience”
The customer experience has fast become the most focused on area when analysing a brand, to the extent where in some cases, The Customer Experience has also been deemed more important than the product itself.
At MarketMakers, to deliver a World Class Customer Experience is one of our company values. We take pride in our staff who work well with our clients and provide the best level of service. The service and experience we deliver must leave clients delighted and should drive our behaviour as a team.
What is the customer experience?
The customer experience explains the whole journey that the customer has taken with your brand, from start to finish. This covers the first contact, email communication, face to face communication and interaction with any online services. The Customer Experience is defined by every single interaction and how smoothly each interaction has been.
A company can evaluate their clients experience with them by asking them to complete feedback forms and surveys. These can be done at the end of a working relationship or as a midpoint review, giving you the chance to improve the service you are providing.
Why is it so Important?
Providing a good customer experience is often the difference between loosing and retaining customers. Whether or not a client needs your services continuously, or for a specific campaign or time frame, when they find they need your business again, they will have no doubts in using your services.
A company can evaluate their clients experience with them by asking them to complete feedback forms and surveys. These can be done at the end of a working relationship or as a midpoint review, giving you the chance to improve the service you are providing.
What good customer experience can do for your business:
- Help increase ROI
- Build a positive brand image
- Growth in customer advocacy and builds stronger relationships
- Increase in referrals, therefore helping your cliental expand
- Keeps you ahead of competitors
Contact us to find out how we can provide for your business.
Tags: B2B Telemarketing, Customer Experience, customer service, ROI